Should You Develop a Mobile App for Your Business?
Like other marketing channels, there are pros and cons to mobile app marketing.
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It's Friday, the 13th! What a perfect time to share 13 marketing tips to exude a professional brand.
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7 Things NOT to Do When Managing External Customers
“Without customers, your [small] business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without...
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Thought dedication. You decide what to think, and how to react.
Guest post by Jeffrey Gitomer What is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful, and be fulfilled. At the root of all these...
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The Science of the Sale. The Art of Lunch.
I included this guest post by Jeffrey Gitomer because it applies to more than sales activities. It’s ideal for any small/medium business owner, fundraiser, or nonprofit professional who relies on...
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Avoid Misleading Advertising When Building Brand Loyalty
There’s nothing like stating the obvious. Why would any business use misleading advertising at all – especially when it has a good reputation or is trying to build it? There’s a good lesson here for...
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How to Practice Sticktoitiveness and Succeed in Business
Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition: noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness Example: The only way she has...
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Who Are the Americans That Aren’t Online?
If you’re marketing to your target audiences online, you should know who the Americans are that are not using the Internet – at all. Why spend marketing dollars on audiences who will never see your...
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We’re Spending More on Social Media When There’s No Money in it
Yes, you read that correctly. There’s very little money in social media marketing. In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of...
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How Difficult is it to Reach You?
Is your organization’s telephone number and e-mail address buried deep in its Website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and...
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3 Tips for Competing in the Global Marketplace
Armed with solid research, effective planning, and wise execution, today’s organizations and independent professionals can find success competing in the rapidly developing global marketplace. What...
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4 Customer Service Tips in Honor of the 4th of July
What else can a blogger do for the 4th of July? Write a post with the number 4 in it! So, here are 4 tips from my upcoming book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business...
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Focus on Your Brand BEFORE Launching New Business!
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US...
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How Easy is it to do Business with You?
Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking you this...
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Small Businesses Need to Place More Importance on Websites
A new study, 2015 State of Small Business Report by Wasp Barcode Technologies, shows that only 35% of SMBs (small-medium businesses) say their company website is very important to extremely important...
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Marketing News Tidbits for June 12, 2015
Of the three tidbits this week, I find the second one most surprising. Is social media marketing all that it’s cracked up to be? I wonder if all the focus and hoopla has been worth it? Imagine that...
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My Biggest Challenge Writing a Marketing-Branding Book
As some of you know, I have written a book entitled, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success. And, I have come to a simple conclusion. Researching and writing the...
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Majority Of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.” (Erik Sherman, Inc.com) And, there’s...
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3 Dumb Things You Should Never Say to a Complaining Customer
Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment. Big Mistake! The...
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Don’t Miss These 4 Affordable Ways to Market Your Business
Guest Post by Brooke Chaplan Whether you’re a small business entrepreneur, a marketing director at a successful start-up, or have just completed your bachelor of business degree and looking to get...
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