Guest post by Ivan Serrano
You’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn. The list goes on and on.
Though learning the proper etiquette changes across oceans and for different cultures, every culture has a set of standards they expect of the citizens around them. Believe it or not, so too, does social media.
For businesses seeking to expand their name, brand, or face, the way to market is moving increasingly towards strategic online marketing. The platforms to get started on? Everything from Facebook and Twitter to Google Hangouts, Instagram, Vine, and even YouTube.
But the common mistake most businesses make is the false assumption that every social media site is exactly the same, and that a post on one can mean the post gets re-posted on every other site. Every site has its own personality, and with that, comes responsibilities.
If you want to get your name out there, and get a following of loyal customers who respect your brand, you’re going to have to learn the right etiquette. You need to memorize which platforms to act “casual” on, and which to put on the tuxedo for.
You need to understand how to appeal to different customers, who to target, and where to find them. Here are some helpful hints.
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Ivan Serrano is a business journalist and infographic specialist located in Northern California.
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