Clik here to view.
Who Said Social Media Marketing Was Free?
Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it,...
View ArticleClik here to view.
Want to Reach High-Income Baby Boomers?
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual...
View ArticleClik here to view.
Promote Your Brand with These Free or Cheap Audio-Visual Tools
Guest post by Connie Lee Now, you can promote your brand, business, or nonprofit using these free or cheap audio-visual tools. 1. Livestream.com has a free and a paid subscription enabling you to...
View ArticleClik here to view.
Are Your B2B Customer Experience Efforts Ineffective? New Study.
Is your business-to-business (B2B) company spinning its wheels on bettering its customer experiences? Are your customer experience investments going down the drain? If you’re nodding in agreement, you...
View ArticleClik here to view.
Millennials Continue to Influence Workplaces and Causes
Millennials want to engage with their employers through cause work. It’s that simple. And, they are influencing their workplaces and the causes they support. That becomes even more evident with the...
View ArticleClik here to view.
Choose Your Advertising Slogan Wisely
“What Happens in Vegas, Stays in Vegas.” Great slogan, eh? We all “get it.” It’s what defines the major benefit of vacationing in Vegas. New research by Texas Tech University associate professor of...
View ArticleClik here to view.
Follow These Recommendations to be a High-Performing Organization
A recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent...
View ArticleClik here to view.
Common Words and Phrases to Absolutely Avoid!
Jeffrey Gitomer posted several phrases he believes we should never use during the sales process. However, they can apply to any type of business interaction. These phrases are so common, we don’t even...
View ArticleClik here to view.
Study Says Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain. Yet, social media use rose from...
View ArticleClik here to view.
Do Your Employees Feel Valued This Labor Day? New Study Says Only Half of US...
Labor Day, as a national holiday in the U.S. and Canada, is 120 years old this year. Its purpose? Labor Day “is a creation of the labor movement and dedicated to the social and economic achievements of...
View ArticleClik here to view.
It’s Swap Ideas Day So Get Creative!
Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas. “People celebrate this occasion...
View ArticleClik here to view.
Do You Really Understand Social Media Etiquette?
Guest post by Ivan Serrano You’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn....
View ArticleClik here to view.
Don’t Undervalue Customer Retention!
Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more....
View ArticleClik here to view.
Do You Appreciate Your Customers? Do You Show it?
Customer recognition. Customer appreciation. Call it what you will – just do it! As I advise in my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success: Customers...
View ArticleClik here to view.
How to Find the Right Marketing Help for Your Small Business
Guest post by James Burbank If you’re a small business owner who is doing his or her job right, there will come a time when you’ll hit the invisible wall of the maximum business you can achieve without...
View ArticleClik here to view.
Do You Treat B2B Customers Like Consumers to Win Their Online Business?
If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like...
View ArticleClik here to view.
Marketing on a Shoestring
Guest post by Lynsey Bowen If we get down to what marketing is about, it’s basically real estate. Think of the human brain as having some areas on it labelled, “This space for rent.” You don’t buy that...
View ArticleClik here to view.
7 Essential Elements to a Winning Social Media Marketing Plan
Guest post by Cameron Johnson As the influence of social media on marketing continues to grow, it is has become clear that businesses need comprehensive strategies for attracting social media...
View ArticleClik here to view.
I Took a Week Off Social Media and the Sky Didn’t Fall
Once you participate in social media and content marketing on a regular basis, don’t you feel obligated to maintain what you’ve built? I always thought so. Don’t our social media connections and blog...
View ArticleClik here to view.
Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the...
View Article