One of my blog readers sent me a link to a short video that explains the IKEA business model. Surprisingly, it is operated by a nonprofit called the “Interogo Foundation, which is an enterprise foundation based in Liechtenstein. The Interogo Foundation has the main purpose to support and invest in expansion of the Inter IKEA Group and the IKEA Concept and ensure long-term success. The foundation owns itself and the Kamprad family is on the supervisory board.”
I had no idea that the international retailer IKEA had this type of setup, so I started doing some online research. The hierarchy of the company is fascinating.
Now, check out this video from OnlineMBA. What do YOU think of this business model? Do you think this video could affect consumers’ brand loyalty? Please share!
Related Posts