The 2013 Social Media Marketing Industry Report is out and Michael A. Stelzner of Social Media Examiner has some valuable data for us. Here are ten findings that I found valuable:
- Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
- Tactics and engagement are top areas marketers want to master: At least 88% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
- Marketers want to learn most about blogging: While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.
- Most marketers aren’t sure their Facebook marketing is effective: Only 37% of marketers (slightly more than one in three) think that their Facebook efforts are effective.
- A majority of marketers are not able to measure their social media activities: Only about one in four (26%) agreed they are able to measure their social activities.
- Marketers are integrating social media and traditional marketing: 79% of marketers agreed that they had integrated their social media and traditional marketing activities.
- Marketers are spending more time on social media marketing: A significant 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly.
- The top two benefits of social media marketing are increasing exposure and increasing traffic.
- Marketers are getting leads by using social media marketing: By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
- Facebook still leads the pack as the top social media platform: 67% of B2C marketers select it as their number-one choice; Facebook and LinkedIn are tied for number one with B2B marketers at 29% each.
How many of these findings are you experiencing with YOUR business?