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Did You Know that IKEA is a Nonprofit?
One of my blog readers sent me a link to a short video that explains the IKEA business model. Surprisingly, it is operated by a nonprofit called the “Interogo Foundation, which is an enterprise...
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10 Valuable Social Media Stats Based on New Study
The 2013 Social Media Marketing Industry Report is out and Michael A. Stelzner of Social Media Examiner has some valuable data for us. Here are ten findings that I found valuable: Increased exposure is...
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Why Are They Sending Me Irrelevant Emails?
You’d think the big corporations have plenty of money to invest in their email marketing programs. Yet, for some reason, I still receive totally irrelevant emails from several of them. Yesterday, one...
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Outdoor Advertising Still Works Says New Study
Billboards, TSAs (transit shelter ads), and other outdoor advertising can still play a viable role in your marketing mix. According to a recent study by Arbitron, 3 in 4 American adults report having...
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Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title...
View ArticleCrowdfunding is GROWING – Have you tried it yet?
Even though I previously knew about crowdfunding, and had already participated in collaborative charitable fundraising, I didn’t get my first personal requests until recently. That’s when I began...
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Take the Time to Report Marketing Boo-Boos
How many of us have experienced marketing campaigns that have gone awry? Do you typically take the time to report the boo-boos to the organizations in question? For the past two weeks, I have been...
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Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and...
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Want Your Organization to Perform Better? Engage Your Employees!
There are increasing statistics that show your employees can make or break your small business or nonprofit organization. The latest study from Dale Carnegie and MSW digs further into what creates...
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Nonprofit is a Tax Status!
For licensing opportunities, or to order products with this image or phrase, please contact me. Nonprofit organizations are exempt from paying federal taxes in many countries. But, that doesn’t mean...
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9 Essential Elements of an Effective Smaller Business Website
Guest post by Jacob Puhl Right now, your website is like a bucket with a hole in the bottom; maybe several. Trickles of your diligent investment to gain targeted traffic are going to waste and the...
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Youtility – Smart Marketing About Help not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you,...
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The Number 1 Way to Get Found Online is…
Of all the ways you thought your prospects could find your business or nonprofit organization online, which of the following do you think is number one? Social networks Links in e-mails Search engines...
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Happy “Interdependence” Day!
On July 1st, Canada turns 146, and on July 4th, America marks its 237th year of independence. As we celebrate the independence of these two great nations, it made me think of the ways in which we work...
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You DON’T Have to Do it All in Marketing
It’s OK. I give you permission. Your smaller business or nonprofit doesn’t have to do every imaginable marketing tactic under the sun. This holds especially true if you work in an environment where you...
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Don’t Forget Customers During Organizational Change
Most smaller businesses and nonprofits exist to serve their customers. But sometimes, they take their eyes off the ball during organizational change or growth. And, that’s not a good thing. The...
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Why Stock Photo Sites Need More Diversity!
One of the few images that shows a multi-racial business team. Every time I prepare for a speaking engagement, I search stock photo sites for quality images I can use in my visual presentations....
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Like me! Why should I like you? Eh, I have no idea!
Guest post by Jeffrey Gitomer If you can remember that far back in Facebook history (2007), it started as a “fan” page. Then one day (way back in 2010), out of the blue, Facebook decided to change it...
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How NOT to Send a News Release
As a blogger, I receive several news releases from individuals and PR agencies. They’ve been professional in content and appearance, until the one I got today. Ouch. Hello, I am contacting you to let...
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How to Avoid Blowing Nonprofit-Corporate Partnerships
Corporate philanthropy in the U.S. represented 6% of total charitable giving in 2012, totaling about $19 billion. Cause marketing and sponsorship came to $1.68 billion. Even though these numbers...
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