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Companies Wanting to Achieve Social Impact Require Measured Approach
No matter how small or large your company is, if it’s involved in cause marketing – supporting a charitable cause – there are new guidelines out for you. According to the 2013 Cone Communications...
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Make an Impression This Holiday Season – Dos and Don’ts of Corporate Gift Buying
Guest post by Jayde Ferguson of Perth, Australia The holiday season is around the corner and now is the time businesses are brainstorming gift ideas for both their clients and staff members. So...
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Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly-released McKinsey research. It appears that many companies are using ineffective brand...
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November Nonprofit & Business Marketing Newsletters are Ready!
It’s the beginning of the month, and our newsletters are ready for prime time. One for small and mid-sized business owners and marketers and one for nonprofit professionals. Feel free to share them! To...
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Study Says Small-Medium Businesses Seeing Higher Twitter ROI
A recent study by BIA/Kelsey’s Local Commerce Monitor says that small-medium businesses (SMBs) perceived their Twitter ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend;...
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Why We Still Need Business Cards
The demise of the 3½ x 2″ business card is a myth. If you’re working, you still need a business card. Why? Here are seven good reasons: 1. They’re so easy to use. Business cards are the smallest form...
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SMB Promotional Coupon Marketing Boo Boos to Avoid
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would...
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Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week - tuning...
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Still Making Goals and Resolutions? Why?
Guest post by Jeffrey Gitomer Holy frijoles, 2013 is over! How did you do? How did those resolutions and goals you made at the end of last year work out? Think about the word resolution – the root...
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Top 10 Small-Medium Business Blog Posts from 2013
As I did on Friday for the nonprofit sector, here are my top 10 small and medium business marketing blog posts from last year: Study Says Small-Medium Businesses Seeing Higher Twitter ROI A recent...
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The Latest Scoop on Who’s Using the Top 5 Social Media Sites
If you’re using social media marketing in your small-medium business or nonprofit, then it helps to know where your target audiences are hanging out. According to the newest social networking survey by...
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How to Make Your Customers’ First and Every Brand Experience Amazing
Every once in a while, I have a dynamite first brand experience as a consumer. And, it makes me think just how easy it is for any business or nonprofit to replicate. And, it doesn’t cost a dime! Case...
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Can I Talk to Someone in Charge?
One of the most frustrating customer experiences is not having access to someone in charge – an employee who has decision-making authority. Whether yours is a small-medium business or nonprofit,...
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Hot Cause Marketing Opportunities for Businesses and Nonprofits
Americans care about causes. In fact, more than half (54%) bought a product associated with a cause over the last 12 months, increasing 170% since 1993! And, even more (88%) would buy a product with a...
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If Only Every Business Were Like Amazon
I have a dream. I dream that someday, all businesses will operate like Amazon. Am I dreaming in Technicolor? Of all the companies from which I purchase products and/or services, Amazon has been in the...
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Does Your Marketing Reflect Older Customers? 10 Tips
Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! In the U.S., the number of Americans 55 and over...
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I Know You Love Your Business. Do Your Customers?
Guest post by Jeffrey Gitomer What’s the “RAP” on you and your business? What do you mean you don’t know? YOU CREATED IT! Just ask Mother Google. She is standing by with millions of info-bits and...
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Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and...
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Best Social Networks for Businesses
Whether your business is small or large, wouldn’t it help to know which social networks will give it the best bang for its investment of time and effort? Well, thanks to Adobe’s CMO.com, the 2014 CMO...
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Does Your Small Business Focus More on Marketing to Existing or New Customers?
Advice for small business marketers depends on who’s making it. Yet, the latest research facts on where small businesses focus their marketing efforts speak loudly. Whether by cause or effect, about 6...
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